Keyword research is the first step and the base for the successful ASO (app store optimization). Think ahead of good relevant keywords and create good descriptions for your app stores. Look for best practices decide whether you want them landscape or portrait think of the appropriate style. The app icon has a strong impact on the store listing visitors, conversion rate and downloads as a result.Ĭreating clear screenshots is not less important. Improve your app listing with app A/B testingĬreating an appealing icon with a designer is a very responsible task.But it’s not easy if you know nothing about it. Think about an efficient app listing before launch, and not when you see that you have too few downloads.ĪSO (app store optimization) helps you to get a lot of organic downloads – meaning with no money spent on advertising. Nevertheless, you need to invest time and money in creating your app’s icon and developing the brand style to be consistent with all your visual materials across communication channels. When launching an app, you most likely will not think about building a big brand. While developers are coding, you should focus on your app launch and some business development tasks. Prepare for the launch and create a marketing roadmap But don’t get upset! No problem remains unsolved forever! 5. By that time, you will learn that not everything you have thought about can be implemented, not all the features can be coded, etc. It is hard to estimate how long it will take you to make your app live. And sometimes, while writing you can stumble across new useful ideas. Don’t rely on your memory, we all tend to forget some things. It is really important to write everything down, and not just keep it in your head.
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